Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems

This book explores the social, economic, and entrepreneurial perspectives of women in developing economies, highlighting the convergence of business and social values. It presents a six-box strategy for redesigning entrepreneurial business models and examines various perspectives to enhance business performance and entrepreneurial mindset.

Format: Hardback
Length: 154 pages
Publication date: 13 March 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the multifaceted social, economic, and work-life balance perspectives of women entrepreneurs, emphasizing the convergence of business and social values. It explores the unique attributes of women entrepreneurship in developing economies, highlighting emerging trends, organizational transformations, frugal innovation, and shifts in market behavior. The author presents a six-box strategy encompassing learned knowledge, enterprise scope, innovation and technology, social values, design-development, and entrepreneurial business modeling. At its core, the book critically examines the practical, tacit, and intuitive strategies employed by women entrepreneurs to redefine traditional social values and reshape entrepreneurial business models. Through an in-depth analysis of positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives, the author seeks to unravel the cognitive mechanisms underlying women's entrepreneurial behavior and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

Introduction:
Women entrepreneurship has gained significant attention in recent years, as more and more women are venturing into the world of business. This book aims to provide a comprehensive exploration of the social, economic, and work-life balance perspectives of women entrepreneurs, with a particular focus on the convergence of business and social values.

Social Perspectives:
The book delves into the multifaceted social dimensions of women entrepreneurship, examining how social values and lifestyle choices impact the success and sustainability of women-owned businesses. It explores the challenges and opportunities that women entrepreneurs face in developing economies, including cultural barriers, gender discrimination, and limited access to resources. The author highlights the role of social support networks, mentorship, and community engagement in empowering women entrepreneurs and fostering their growth.

Economic Perspectives:
In addition to the social aspects, the book also explores the economic perspectives associated with women's entrepreneurship. It examines the impact of women's entrepreneurship on economic development, job creation, and gender equality. The author discusses the potential of women-led businesses to contribute to sustainable economic growth and poverty reduction, particularly in developing regions.

Work-Life Balance:
Work-life balance is a critical concern for women entrepreneurs, as they often face the challenge of balancing their business responsibilities with personal and family commitments. The book explores the strategies and techniques employed by women entrepreneurs to achieve a healthy work-life balance, including time management, delegation, and self-care practices. It also examines the impact of work-life balance on entrepreneurial performance, employee satisfaction, and overall business success.

Crowd-Based Business Modeling:
The book also discusses the emerging trend of crowd-based business modeling, which involves leveraging the power of social media and online communities to create and grow businesses. It explores the advantages and challenges of this approach, including the need for effective marketing, customer engagement, and collaboration. The author provides insights into how women entrepreneurs can leverage crowd-based business modeling to expand their reach, attract customers, and build a loyal customer base.

Six-Box Strategy:
To assist women entrepreneurs in navigating the complexities of entrepreneurship, the book presents a six-box strategy. This strategy encompasses learned knowledge, enterprise scope, innovation and technology, social values, design-development, and entrepreneurial business modeling. The author explains each box and its significance in creating and sustaining a successful business.

Conclusion:
In conclusion, this book offers a valuable contribution to the literature on women entrepreneurship. It provides a comprehensive understanding of the social, economic, and work-life balance perspectives of women entrepreneurs, highlighting the unique challenges and opportunities they face. The six-box strategy presented provides a practical framework for women entrepreneurs to navigate the complexities of entrepreneurship and build sustainable and successful businesses.

Weight: 360g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030897697
Edition number: 1st ed. 2022