The New Employee Contract: How to Find, Keep, and Elevate Gen Z Talent

The New Employee Contract provides an in-depth analysis of Generation Z, who are born on the iPhone and for whom gaming is second nature. They believe in loyalty and social goodness, use gaming mechanisms, and expect almost real-time delivery on their expectations. This book is for chief executive officers, chief people officers/HR leaders/HR departments, and leaders/managers within companies, as well as venture capitalists, those handling private equity, and investors. It is also of use to college advisors, life coaches, and career coaches.

Format: Paperback / softback
Length: 110 pages
Publication date: 15 March 2022
Publisher: APress

Understanding Generation Z from the Perspective of a Manager at a Company Looking to Recruit and Retain Staff

Generation Z, a cohort born between the late 1990s and early 2010s, represents a significant shift in the workforce. As a manager at a company seeking to recruit and retain staff, it is crucial to gain insights into the unique characteristics and desires of this generation. This book provides an in-depth analysis of who makes up Gen Z, their aspirations, and how businesses worldwide can effectively cater to their needs in a meaningful way.

In the past, companies were caught off guard by the arrival of Millennials, a generation that differed significantly from their predecessors, Gen X and the Boomers. Author Anthony Onesto's book, "The New Employee Contract," aims to equip managers with the knowledge and strategies necessary to navigate the challenges of working with Gen Z.

The book delves into the needs and wants of this generation, which has been raised in a world where iPhones have become ubiquitous and gaming is a natural part of their lives. Gen Z members value loyalty and social connections, and they expect almost immediate fulfillment of their expectations. Their short patience is a testament to the success of platforms like Snapchat and TikTok, which offer quick and engaging experiences.

Through engaging and compelling storytelling, the book presents all this research in a fun and accessible manner. Even if you are not directly involved in management, understanding the 74 million socially active Americans who hold $44 billion in direct buying power is essential. This generation represents a significant opportunity for businesses to tap into their potential and create a new contract with employees.

In summary, "The New Employee Contract" offers valuable insights into Generation Z, helping managers understand their desires, preferences, and expectations. By adapting to their needs, businesses can attract and retain top talent, fostering a positive and productive work environment. As the workforce continues to evolve, this book serves as a valuable resource for anyone seeking to stay ahead of the curve.

Weight: 203g
Dimension: 235 x 155 (mm)
ISBN-13: 9781484280539
Edition number: 1st ed.