Search Marketing: A Strategic Approach to SEO and SEM
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Product details
| Management number | 201816004 | Release Date | 2025/10/08 | List Price | $53.88 | Model Number | 201816004 | ||
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This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth.
Format: Hardback
Length: 312 pages
Publication date: 03 December 2023
Publisher: Kogan Page Ltd
Search marketing is a powerful tool for businesses to increase their marketing budget and enhance customer reach. It involves both paid and organic search marketing strategies to drive successful online visibility and business growth. This comprehensive guide delves into the dynamic world of both paid and organic search marketing, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth.
As the digital marketing landscape continues to evolve, search marketing becomes more technical, time-consuming, and costly. This book by digital marketing expert and educator Kelly Cutler offers insights into high-level fundamentals and advanced applications of search marketing. It helps marketers and businesses leaders get more from this essential digital marketing tactic by taking a more controlled, intentional, and strategic approach to SEO and SEM.
The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns, and advanced methods for campaign optimization. Readers will walk away with the knowledge to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
In conclusion, search marketing is a crucial tool for businesses to increase their marketing budget and enhance customer reach. This comprehensive guide provides an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. By taking a more controlled, intentional, and strategic approach to SEO and SEM, businesses can maximize their return on investment and achieve their marketing goals.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398612822
Business
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