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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
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Product details
| Management number | 201813855 | Release Date | 2025/10/08 | List Price | $44.37 | Model Number | 201813855 | ||
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Format: Paperback / softback
Length: 410 pages
Publication date: 03 April 2025
Publisher: Taylor & Francis Ltd
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Weight: 822g
Dimension: 179 x 254 x 29 (mm)
ISBN-13: 9781032577982
Edition number: 5 ed
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