Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

The digital economy is a driver of change, innovation, and competitiveness, and the Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides insights into emerging and innovative marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.

Format: Hardback
Length: 555 pages
Publication date: 30 October 2018
Publisher: IGI Global

The digital economy is a powerful force that drives change, innovation, and competitiveness for international businesses and organizations. In this rapidly evolving digital landscape, it is crucial to emphasize emerging and innovative marketing strategies and entrepreneurial approaches to overcome the challenges posed by the digital world.

The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy offers a comprehensive exploration of the key developments and emerging trends in the digital economy. This publication serves as a valuable resource for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking to gain insights into the various aspects of digital developments.

The content within this handbook encompasses a wide range of topics, including corporate social responsibility, economic policy, and female entrepreneurship. It provides a comprehensive examination of the challenges and opportunities that arise in the digital economy, offering valuable insights for those seeking to navigate this complex terrain.

One of the key themes explored in the handbook is the impact of digital technologies on entrepreneurship and marketing. The authors examine how digital platforms and tools have transformed the way businesses operate, communicate, and engage with their customers. They discuss the challenges and opportunities that arise from the increasing digitization of industries, such as e-commerce, social media, and mobile technologies.

The handbook also highlights the importance of corporate social responsibility in the digital economy. The authors emphasize the need for businesses to adopt sustainable practices and consider the social and environmental impact of their operations. They explore how digital technologies can be used to promote social good, such as through sustainable marketing strategies, philanthropic initiatives, and digital citizenship.

Another important aspect of the handbook is the role of economic policy in shaping the digital economy. The authors examine how governments and international organizations are implementing policies to promote innovation, entrepreneurship, and digital literacy. They discuss the challenges and opportunities that arise from the globalization of the digital economy, such as data privacy, intellectual property rights, and trade regulations.

Female entrepreneurship is also given significant attention in the handbook. The authors explore the unique challenges and opportunities that women entrepreneurs face in the digital economy. They discuss the strategies that women can use to succeed in this environment, such as leveraging social media, networking, and mentorship programs.

The handbook is organized into five chapters, each covering a different aspect of the digital economy. The chapters are authored by leading experts in the field, ensuring that the content is both comprehensive and up-to-date.

In conclusion, the Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy is a valuable resource for anyone interested in understanding the challenges and opportunities of the digital economy. It provides innovative insights into the key developments and emerging trends in this field, offering valuable insights for policymakers, managers, entrepreneurs, and academicians alike. By highlighting the importance of emerging and innovative marketing strategies and entrepreneurial approaches, this handbook contributes to the growth and development of the digital economy.

Weight: 1824g
Dimension: 225 x 290 x 43 (mm)
ISBN-13: 9781522563075