Excellence in Business Communication, Global Edition

Excellence in Business Communication is a comprehensive text that covers essential skills and principles of business communication, with updated coverage of diversity, equity, and inclusion, innovative technology usage, and contemporary business practices.

Format: Paperback / softback
Length: 672 pages
Publication date: 03 May 2023
Publisher: Pearson Education Limited

The importance of effective business communication cannot be overstated, as it plays a crucial role in the success of any organization. Excellence in Business Communication, a comprehensive and authoritative text, delves deep into the fundamental skills and principles of business communication. Written by experienced professionals, this book offers practical advice and time-tested processes to help individuals hone and develop essential communication skills.

The 14th edition of Excellence in Business Communication is a testament to its commitment to staying at the forefront of currency and innovation. The authors have conducted extensive research to ensure that the book provides up-to-date coverage of diverse topics such as diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

In the first chapter, the authors introduce the concept of business communication and its significance in today's competitive business environment. They discuss the role of communication in building relationships, influencing decisions, and achieving organizational goals. The chapter also highlights the challenges faced by business communicators and provides strategies for overcoming them.

The second chapter focuses on the essential skills required for effective business communication. The authors outline the key components of communication, including listening, speaking, writing, and nonverbal communication. They provide practical tips and techniques for improving each skill, such as active listening, effective presentation skills, and clear and concise writing.

The third chapter explores the importance of effective communication in different business contexts. The authors discuss the role of communication in decision-making, problem-solving, conflict resolution, and building trust with stakeholders. They provide real-world examples and case studies to illustrate how communication can impact business outcomes.

The fourth chapter explores the role of technology in business communication. The authors discuss the various communication technologies available, such as email, social media, video conferencing, and mobile devices. They provide tips and techniques for using these technologies effectively, such as creating effective email messages, leveraging social media for marketing, and optimizing video conferencing for remote collaboration.

The fifth chapter focuses on the importance of diversity, equity, and inclusion in business communication. The authors discuss the challenges faced by individuals from diverse backgrounds and provide strategies for creating inclusive communication environments. They also emphasize the importance of cultural sensitivity and empathy in business communication.

The sixth chapter explores the role of communication in innovation and change management. The authors discuss the importance of effective communication in fostering creativity, generating new ideas, and implementing change within organizations. They provide practical tips and techniques for communicating change effectively, such as using storytelling, visual communication, and active engagement.

The seventh chapter focuses on the importance of effective communication in leadership and management. The authors discuss the role of communication in inspiring and motivating employees, building trust and credibility, and creating a positive work culture. They provide practical tips and techniques for effective leadership communication, such as providing clear direction, setting expectations, and fostering open dialogue.

The eighth chapter explores the role of communication in building and maintaining customer relationships. The authors discuss the importance of effective customer communication in building customer loyalty, resolving customer complaints, and creating a positive customer experience. They provide practical tips and techniques for building strong customer relationships, such as active listening, empathy, and personalized communication.

The ninth chapter explores the role of communication in crisis management. The authors discuss the importance of effective communication in responding to crises, such as natural disasters, financial crises, or public health emergencies. They provide practical tips and techniques for managing communication during a crisis, such as developing a crisis communication plan, establishing clear lines of communication, and providing accurate and timely information to stakeholders.

The tenth chapter explores the role of communication in building and maintaining a strong brand identity. The authors discuss the importance of effective branding in creating a positive reputation and attracting customers. They provide practical tips and techniques for building a strong brand identity, such as developing a brand strategy, creating a compelling brand story, and using visual communication to reinforce brand messaging.

The eleventh chapter explores the role of communication in sustainability and social responsibility. The authors discuss the importance of effective communication in promoting sustainability and social responsibility within organizations. They provide practical tips and techniques for communicating sustainability and social responsibility, such as using eco-friendly messaging, partnering with social organizations, and engaging in community outreach.

The twelfth chapter explores the role of communication in international business. The authors discuss the challenges faced by businesses operating in different cultures and provide strategies for effective cross-cultural communication. They provide practical tips and techniques for communicating across cultures, such as understanding cultural differences, adapting communication styles, and building relationships with international stakeholders.

In conclusion, Excellence in Business Communication is a comprehensive and authoritative text that provides practical advice and time-tested processes to help individuals hone and develop essential communication skills. The 14th edition of the book sets new standards for currency and innovation, ensuring that it remains relevant to today's business environment. Whether you are a business professional, student, or aspiring entrepreneur, this book is a valuable resource for improving your communication skills and achieving success in your career.

ISBN-13: 9781292450117
Edition number: 14 ed