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Building a Brand Image Through Electronic Customer Relationship Management
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Product details
| Management number | 201818408 | Release Date | 2025/10/08 | List Price | $125.22 | Model Number | 201818408 | ||
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Format: Hardback
Length: 315 pages
Publication date: 16 September 2022
Publisher: IGI Global
Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
Dimension: 279 x 216 (mm)
ISBN-13: 9781668453865
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