Solution Manual for Entrepreneurial Marketing A Blueprint for Customer Engagement By Goldstein ISBN: 9781544320434
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Solution Manual for Entrepreneurial Marketing A Blueprint for Customer Engagement By Goldstein
Table Of Content
Acknowledgements
Introduction
Chapter 1: Marketing Using an Entrepreneurial Lens
Chapter 2: Understanding Your Ecosystem
Chapter 3: Identifying Your Customers Journey
Chapter 4: Listening to the Voice of the Customer
Chapter 5: Dealing with Competitors and Inertia
Chapter 6: Creating Brand Engagement
Chapter 7: Designing Marketing Partnerships That Empower Growth
Chapter 8: Creating Sales Processes and Systems
Chapter 9: Solution Selling
Chapter 10: Doing Well and Doing Good
Chapter 11: Deploying Omnichannel Marketing to Create Customer Engagement
Chapter 12: Leveraging Old School Marketing Tactics
Chapter 13: Using Data and Passion to Move from Idea to Market
Glossary
References
Index
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