Chapter 2 - Audience and Purpose

TRUE/FALSE

	1.	A group’s demographics include information about age, sex, and income, for example.

ANS:	T	PTS:	1

Objective ID: TCWR.SMWO.19.2-1	Description: Determine how to meet the needs of a specific audience and a multiple audience

	2.	Both a specific audience and a multiple audience have the same point of view.

ANS:	F	PTS:	1

Objective ID: TCWR.SMWO.19.2-1	Description: Determine how to meet the needs of a specific audience and a multiple audience

	3.	The use of jargon may not be an effective means of communication.

ANS:	T	PTS:	1

Objective ID: TCWR.SMWO.19.2-1	Description: Determine how to meet the needs of a specific audience and a multiple audience

	4.	When technical writers are deciding which data to focus on, they should divide their audience into two groups: primary audience and general audience.

ANS:	F	PTS:	1

Objective ID: TCWR.SMWO.19.2-1	Description: Determine how to meet the needs of a specific audience and a multiple audience

	5.	Scope is important because it helps technical writers determine what information to include about a topic.

ANS:	T	PTS:	1

Objective ID: TCWR.SMWO.19.2-2	Description: Plan a document’s purpose, scope, and medium

MATCHING

Match each term with the correct statement.
a.	decision	f.	knowledge level	
b.	role	g.	cultural background	
c.	multiple	h.	specific	
d.	jargon	i.	interest	
e.	personality	j.	format	

	1.	Adjust to _____ by understanding how culture affects the readers’ beliefs and decisions. Learn about the readers’ culture and try to adhere to those norms.

	2.	Adjust to _____ by choosing the correct document arrangement and following company guidelines for style.

	3.	Adjust to _____ by adding or deleting information, using glossaries, adjusting use of technical language, and presenting information in graphics.

	4.	Adjust to _____ by trying to appeal to common interests or by creating interest where there is none.

	5.	Adjust to _____ by using proper tone and providing the right amount of information. Consider whether the readers require more details or more general information.

	6.	Adjust to _____ with information the person or group needs and the appropriate tone for each function.

	7.	A(n) _____ audience is one person or group whose point of view is the same.

	8.	A(n) _____ audience refers to several readers who have different points of view.

	9.	The needs and wants of the audience dictate every _____ a writer makes.

	10.	The highly specialized language of a discipline or technical field is known as _________.

	1.	ANS:	G	PTS:	1

	2.	ANS:	J	PTS:	1

	3.	ANS:	F	PTS:	1

	4.	ANS:	I	PTS:	1

	5.	ANS:	E	PTS:	1

	6.	ANS:	B	PTS:	1

	7.	ANS:	H	PTS:	1

	8.	ANS:	C	PTS:	1

	9.	ANS:	A	PTS:	1

	10.	ANS:	D	PTS:	1

Objective ID: TCWR.SMWO.19.2-1	Description: Determine how to meet the needs of a specific audience and a multiple audience
Objective ID: TCWR.SMWO.19.2-2	Description: Plan a document’s purpose, scope, and medium